Because documents are performances and great performers can teach us what it takes to deliver a great performance, I have used that theme to create a short (3:48) cartoon. My goal is to get people, mostly amateurs ( . . . beginners), to think about the amount and kind of WORK involved in being a great performer as a workplace writer. Swimmer Michael Phelps, musician Jack White, and actor James Earl Jones are featured as great performers. (Don’t you adore the Sprint commercials with James Earl Jones and Malcolm McDowell? I could go on about their rhetorically based humor but let me try to stay on track . . .)
I am continually surprised at how nonchalant people are about learning to write in the workplace. (In other words, they give it little, if any, thought at all.) Yet the same people complain about the quality of what they have to read at work constantly! And, of course, I’ve written about the potentially negative outcomes of poor writing for both individuals and organizations many times.
For those with an interest in the nuts and bolts, I used a free account with PowToon to create the video and produce the finished product. It’s pretty amazing. The audio was recorded and edited with Camtasia. I’m not exactly satisfied — especially with the audio — but I have got to stop playing around and get to work.
Happy New Year!