March 5 Weather

Another lesson on the bottom line

A quick story…I was working from home on slides for a presentation this afternoon. As I got ready to head to campus, my phone alerted me to a text message from a co-worker: This state needs to invest in trucks. And salt. Maybe I’ll see you tomorrow! It took a minute, but I finally figured out the campus was…

By www.blancobydesign.com/

Create logical flow between sentences to promote accurate and efficient reading

I have argued that sentence variety is the enemy of efficiency. People read more accurately and efficiently when all the elements of a document are tightly connected. This includes the connection between consecutive sentences. I refer to this as cohesion (sometimes referred to as Functional Sentence Perspective by linguists). My experience is that most adults are able to create cohesive prose…

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Lead your reader through your content with transitions

Readers understand a message better when writers use explicit signals of what they want readers to get out of a document. Transitions like “unfortunately” are one type of explicit signal. (Headings are another — see Think long-term and be kind to readers with well-formatted documents.) In fact, transitions are also sometimes called logical connectives. Maybe that makes…

Source: Impromptu Guru

Think long-term and be kind to readers with well-formatted documents

It’s something of a paradox. But the space you leave blank in your documents matters.  Compare these two forms discussed in an article about the importance of white space by the Nielsen Norman Group. (They help clients make users of their websites, applications, and products happier.) As the article says, The recreated Walgreens.com registration form (right) is…

Source: sensingarchitecture.com/tag/gestalt-principles/

Use parallel structure in lists to increase reading efficiency

Those offering advice to professionals who write have long suggested that similar ideas should appear in similar (or parallel) form. In fact, the advice appears in one of the earliest business writing textbooks, first published in the U.S. in 1916. But I’m committed to offering you guidance for writing successfully at work based on quality evidence about the…