Choose your words carefully — when it counts
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Choose your words carefully — when it counts

Which should you write: “Jane is an adequate team member” or “Jane is an OK team member”? The adjectives in the two options are synonyms.  So how do you choose? Are you wondering about “OK” in a written message at work? Here’s a list of readers’ attributions made about writers based on a choice to use one of two different…

Think long-term and be kind to readers with well-formatted documents
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Think long-term and be kind to readers with well-formatted documents

It’s something of a paradox. But the space you leave blank in your documents matters.  Compare these two forms discussed in an article about the importance of white space by the Nielsen Norman Group. (They help clients make users of their websites, applications, and products happier.) As the article says, The recreated Walgreens.com registration form (right) is…