What have we learned about content (and its purpose) in white papers?
If you’re in Pittsburgh today, come hear Jef Naidoo and me try to answer this question at IPCC 2014. Here’s more detail than we’ll be able to cover in 20 minutes. (We have a couple of related details about white papers to share as well.) Why are we studying white papers? They’re important to organizations. Here’s some evidence from…