![Editors insure [ensure] content matches audience readiness for it](https://i0.wp.com/proswrite.com/wp-content/uploads/2017/09/content-creation.jpg?fit=640%2C480&ssl=1)
My technical editing students are working on a developmental edit on some assembly instructions from Ikea. To help them make good recommendations, we’ve been discussing how to help content creators address the readers’ readiness for that content. Readiness is a concept borrowed from leadership research (the Hersey-Blanchard Situational Leadership theory) to describe how able and…
I’m breaking my silence here at Pros Write with these guidelines. They’re the result of a study made available today in Business and Professional Communication Quarterly. With my co-authors (Pierson Carmichael and Jefrey Naidoo), I offer six practical lessons to help change agents manage communication and maintain credibility with stakeholders who have made a hostile challenge like “Why…
If you’re in Pittsburgh today, come hear Jef Naidoo and me try to answer this question at IPCC 2014. Here’s more detail than we’ll be able to cover in 20 minutes. (We have a couple of related details about white papers to share as well.) Why are we studying white papers? They’re important to organizations. Here’s some evidence from…
Workplace readers often say they want short documents. But shorter doesn’t always equal an easier reading experience. Consider these jury instructions: A fact is established by direct evidence when proved by documentary evidence or by witnesses who saw the act done or heard the words spoken. A fact is established by circumstantial evidence when it may be fairly and reasonably…
As Forbes.com contributor Naomi Robbins says, Despite the fact that graphs are now ubiquitous in virtually every field of business, very few people have received any training on how to read or design a graph. Naomi ran a graph makeover contest in which she explains why the bar graph shown here is a much better choice than the original…
People who have influence at work know how to write persuasively. Persuasion is how you successfully lobby for resources from your boss or win funding from an investor. Research found that persuasion was central to the success of 10-30% of all internal, written communication in an organization. The negative connotation of persuasion is created by trust…
Lots of folks advocate the use of the STAR (Situation, Task, Action/Activity, Results) method for handling questions during job interviews. See this recent piece at The Guardian or this piece from Huffington Post. Utilizing the STAR Method in Your Resume & Interviews from the Warrington College of Business Administration at the University of Florida makes it clear that…
Within Western culture, there are few workplaces with ONLY men or ONLY women. In theory, our workplaces are gender neutral. Our language, however, sometimes perpetuates a world in which women are subservient to men. Sexist language is commonly characterized using six issues: pseudo-generic pronoun, he (e.g., When an employee asks for a raise, he should be brief.) pseudo-generic noun,…
Although I don’t have much time today, I promised the doctoral students I met with at LSU last Friday that I would share an interesting phrasebank from the folks at the University of Manchester for those learning to write like a researcher in English. Here are some examples for use in the Introduction section of…
OK. I know the title of this post is a little strange because of the use of “right.” But it captures the lesson I try sharing with anyone who asks me how to be a better presenter. Getting the visuals right is the single biggest hurdle for most folks. (Read a little more before you dismiss this…