
Category: Developing Content
25 Posts


Six guidelines for responding to hostile challenges to change

Developing Content, White paper
What have we learned about content (and its purpose) in white papers?

Business plan, Developing Content, Instructions
Insure readers understand your message with the right content

Consultant report, Developing Content, White paper
Help your readers see what you mean with informative graphics

Business plan, Developing Content
Persuade readers with an appeal to logos

Sell yourself with STAR content in your résumé or LinkedIn profile

Developing Content, Managing Style, Organizing Content, Pros Writing in the News
Pros avoid sexist language

Developing Content, Managing Style, Research article
So you’re learning to write like a professional researcher?

Crafting a Genre, Developing Content, PowerPoint & alternatives