Let’s kick off the review session by addressing a confusion that will get you relentlessly and uninterestingly mocked: homophonic pairs. These are pairs like your and you’re or affect and effect, which are pronounced the same but spelled differently. Even if you know the difference between them, you’re still going to screw them up occasionally, especially in quick emails or when you’re writing with your attention wandering. (I probably type the wrong one about 1% of the time, which doesn’t sound like too much until you think about how often one of these words gets used.)
I’m going to look at a subset of these homophonic pairs here, the ones where one member of the pair is a contraction. These are the aforementioned your/you’re, as well as their/there/they’re, its/it’s, and whose/who’s.
In all four of these cases, the word with the apostrophe is the one…
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