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A lesson on the bottom line
Bydr.kimThe AACSB peer review team left this morning after a whirlwind onsite accreditation visit to our business school. I shared a copy of our report with you a couple of months ago. Today I want to share a lesson on bottom line messages. Some background. One area in which the College is reviewed is called Assurance of…
The video tutorial on persuasive prose
Bydr.kimTo influence people at work, you’ll need to earn their trust (ethos) and make good arguments (logos). See yesterday’s post for more on these rhetorical terms. Evidence is the cornerstone of effective arguments. Not all evidence is equal, of course. The video tutorial I’m posting today focuses on the use of evidence, as well as several…
What is plain language? (Part Two: Audience outcomes)
Bydr.kimIn Part One of my attempt to explain how I understand plain language, I focused on the elements of a text that must be managed to create a plain language document. Anyone who has known me for long, however, could have predicted that I would talk about the rhetorical context of a high quality document in Part Two. …
Developing Content | Dr. Kim's Philosophy | Focusing on Readers & Writers | Managing Style | Mastering Mechanics | Organizing Content | PlatitudesAmateurs need explicit knowledge — not platitudes
Bydr.kimI shared my position on the use of short lectures in a writing class a couple of days ago. But I told only part of the story from the video lecture-tutorial + teaching note that will be published in the Journal of Organizational Behavior Education. The amateurs in my courses depend on me to make a professional’s tacit…
The video tutorial on subject-verb agreement
Bydr.kimLast week, I wrote that subject-verb disagreement matters because it signals a serious breach in etiquette. And that distracts business readers. Relatively few of my former students (or writers for whom I served as editor) have committed the faux pas in the writing they have done for me. But, for those amateur writers who do struggle with subject-verb disagreement,…
Lectures in a writing class. Oh my!
Bydr.kimToday, I am correcting proofs for a teaching note that will soon appear along with my lecture-tutorial on tone in Journal of Organizational Behavior Education. The paper explains the teaching philosophy behind use of video lecture-tutorials like those I have been posting here at ProsWrite. (Click on the tab to view the complete collection on…

I defiantly enjoy this post.
Wait … defiantly and definitely aren’t homophones — just another effect of the Spell Check Trap.
Ha! I have certainly been called “defiant” before. But it’s not true at this specific moment. Or in response to this specific post. Though Jack Black could be implicated here. I can’t blame spell check. Just clumsy typing on my part. (I had to re-type after the system kicked me out ’cause it didn’t like my log in ID.) Argh . . .