It’s a mistake to think your readers aren’t forming perceptions of you based on your written messages . . . My favorite in this amusing image about text messages is the first one. It’s no coincidence that readers label someone who doesn’t get to the point until the end the “professor.” Students don’t learn to put the bottom line first until they get hammered by their first boss for writing like a professor! More evidence that academic writing is poor preparation for the writing you do for the rest of your life.