A couple of months back, Forbes.com published 10 Tips For Better Business Writing. Tip #3 was “Omit needless words.” The author echoed the time-honored advice of William Strunk, Jr., in The Elements of Style published by Cornell University, where he worked as an English professor, in 1919. (You may be more familiar with later editions of the book by Strunk…
The digital world — including linguists everywhere — is rockin’ to Weird Al Yankovic‘s “Word Crimes,” a parody of the hit song “Blurred Lines.” He rants about those who don’t know when to use “fewer” instead of “less” or to use the apostrophe in “it’s.” It’s all in fun. Mostly. But those lyrics make clear people do judge us based on…
As Forbes.com contributor Naomi Robbins says, Despite the fact that graphs are now ubiquitous in virtually every field of business, very few people have received any training on how to read or design a graph. Naomi ran a graph makeover contest in which she explains why the bar graph shown here is a much better choice than the original…
When you can’t perceive the variation in pitch between different musical notes, you’re considered tone deaf. That’s how the Napa Valley Register labeled the four writers of the flyer at right in 9/11 memorial flyer offensive and tone-deaf. So you can also be tagged as tone deaf if you can’t perceive the variation in attitudes conveyed through different…
Thanks to the folks at Bridging the Unbridgeable, I learned that the CIA style manual is now publicly available. As the Director of Intelligence wrote in the foreward to the 8th edition, The information the CIA gathers and the analysis it produces mean little if we cannot convey them effectively. I’ve included the manual here so you can investigate for yourself. The…
People who have influence at work know how to write persuasively. Persuasion is how you successfully lobby for resources from your boss or win funding from an investor. Research found that persuasion was central to the success of 10-30% of all internal, written communication in an organization. The negative connotation of persuasion is created by trust…
Paragraph construction affects whether — and how fast — readers get a writer’s intended meaning. But getting the visual units (white space surrounding lines of text) to match the semantic units (what linguists call “episodes” made up of sentences) in a message isn’t that easy. Research shows readers aren’t good at dividing a document back into the…
I’m reorganizing some materials published earlier on Pros Write. And I’m starting with bottom line placement because no guidance for writing successfully at work is more important. If you want to win readers’ gratitude. . . If you want them to see you as competent and respectful. . . Then state your bottom line message…
In honor of the retirement of Annetta L. Cheek, PhD, Board Chair and co-founder of the Center for Plain Language, an American flag is flying over the U.S. Capitol today. The Center’s website lists the following among her accomplishments: Worked with U.S. House of Representative Bruce Braley (D-IA) to pass the Plain Writing Act of 2010, which was signed…
U.S. District Judge Claudia Wilken is running the antitrust trial against the NCAA (National Collegiate Athletic Association) on behalf of Ed O’Bannon. The Wall Street Journal reports the judge is not knowledgeable about sports. ESPN’s W site (devoted to women and sports) says she has been direct, civil and understated during the trial, which ended last Friday, and that,…