Insure readers understand your message with the right content
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Insure readers understand your message with the right content

Workplace readers often say they want short documents. But shorter doesn’t always equal an easier reading experience. Consider these jury instructions: A fact is established by direct evidence when proved by documentary evidence or by witnesses who saw the act done or heard the words spoken. A fact is established by circumstantial evidence when it may be fairly and reasonably…

Learn to identify needless words and promote clarity
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Learn to identify needless words and promote clarity

A couple of months back, Forbes.com published 10 Tips For Better Business Writing. Tip #3 was “Omit needless words.” The author echoed the time-honored advice of William Strunk, Jr., in The Elements of Style published by Cornell University, where he worked as an English professor, in 1919. (You may be more familiar with later editions of the book by Strunk…

Persuade readers with an appeal to logos
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Persuade readers with an appeal to logos

People who have influence at work know how to write persuasively. Persuasion is how you successfully lobby for resources from your boss or win funding from an investor. Research found that persuasion was central to the success of 10-30% of all internal, written communication in an organization. The negative connotation of persuasion is created by trust…