Learn to analyze a workplace audience to deliver an effective message

Know your audience. This would count as a platitude for good writing without some specifics. So this post provides a specific system for analyzing a workplace audience. That system requires writers to assess two aspects of their situation–the context of their message:  (1) their relationship with the audience and (2) their audience’s readiness to accept the message. An…

Create logical flow between sentences to promote accurate and efficient reading

I have argued that sentence variety is the enemy of efficiency. People read more accurately and efficiently when all the elements of a document are tightly connected. This includes the connection between consecutive sentences. I refer to this as cohesion (sometimes referred to as Functional Sentence Perspective by linguists). My experience is that most adults are able to create cohesive prose…