Parker’s post on genres is great. It nicely captures the fact that, when aspects of rhetorical context like speech act (or purpose) are repeated often, they give rise to genres. One common workplace genre is the directive. You may notice that these speech acts fall within the four purposes identified in my tutorial: representatives = informing, directives…
-
-
The video tutorial on purpose
Did cupid fail? You can’t be certain unless you know his aim (get it?). I mean maybe he was looking for work in the off season and was hired as a hitman. OK. That was kinda lame. But my point is that you ignore the importance of purpose in determining the success of a document at your own peril….
-
Amateurs don’t want to be beginners
Growing up, my son never wanted to start at the beginning. I guess it’s human nature. I mean who doesn’t want to start with dessert? My son’s desire wasn’t an issue until he wanted to participate in some new activity that required skill (think karate, piano, golf, etc.), and he still wanted to skip the beginning. With those…
-
The video tutorial on format
I don’t know people who read at work for fun. They read because they need help doing their jobs. That means they’re looking for documents they can USE. Few things make a document more usable than format. (I’m talking about white space, typography, etc.) Revising Professional Writing devotes a chapter to this topic. I’ve been using short…
-
Pros know readers are document users
I am working on a brief video tutorial on format for tomorrow’s post based on a chapter in Revising Professional Writing. Each of my tutorials refers to a one-page workplace document (or an excerpt from a longer document). Because video degrades the quality of the print in those document pages, my plan is to post them here…
-
Amateurs lack genre awareness
Amateurs write workplace documents as if they were some version of a five-paragraph essay. It’s one consequence of using literature teachers to teach writing in the US. Our students do not learn that different rhetorical contexts (different goals, audiences, messages) give rise to different ways of organizing and presenting information in a document. That’s called genre awareness. Let me…
-
Why this blog?
I’ve been talking about the role of writing for professionals for nearly 25 years. My “talk” has always taken place in a university classroom or an academic journal. I’m not ready to stop talking in those contexts, but I am tired of their constraints. So why not talk with fewer (or at least different) constraints here? There are things…
