Since 2010, the Center for Plain Language annually judges the quality of content produced by US government agencies. The results for 2017 are shown below. I love these report cards for several reasons but chief among them is that they use an evidence-based approach. On a shoestring budget. Most complaints about content quality are vague. But the…
This post is a response to comments from readers about my use of “insure” in Editors insure content matches audience readiness for it. I’m using this as a teaching moment for my technical editing students so it might be too long for others. Skip ahead if you just want to get to shibboleths or white…
My technical editing students are working on a developmental edit on some assembly instructions from Ikea. To help them make good recommendations, we’ve been discussing how to help content creators address the readers’ readiness for that content. Readiness is a concept borrowed from leadership research (the Hersey-Blanchard Situational Leadership theory) to describe how able and…
Editing should maximize the likelihood the purpose of the content creator’s message is achieved. If the content is supposed to inform, then the audience must be able to comprehend it. If the content is intended to direct, then the audience must comprehend it and also be willing and able to use it. This means editors…
Tomorrow, my technical editing students at the University of North Texas begin discussing editorial decision-making. The rhetorical context within which content is created is critical to good editorial decisions. Although the video below was created for professionals who write, I’m using it to teach editors how to think about purpose in nonfiction content. The video…
[updated from the original post on March 16, 2016] When a business professional needs to influence other people to do something not obviously beneficial to them, the individual often writes a persuasive document. That’s why we have proposals, business plans, recommendation reports, white papers, etc. Because such documents present complex information, they are usually lengthy. But readers are busy! So…
This post has appeared before. It’s a different set of students today. And a different university this time. But much remains the same… Many people believe you have to choose between experience and theory when you want to gain knowledge or skills. But the choice represents a false dichotomy. It’s on my mind today as I…
