Did cupid fail? You can’t be certain unless you know his aim (get it?). I mean maybe he was looking for work in the off season and was hired as a hitman.

OK. That was kinda lame. But my point is that you ignore the importance of purpose in determining the success of a document at your own peril. So I’m sharing a video tutorial on purpose today. The latest edition of  Revising Professional Writing added a chapter on this topic. You can get a copy of the document in yesterday’s post–or by using the new tab at the top of the page labeled “Docs.”

Feel free to let me know what you think.