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Better writing–without platitudes
Revising Professional Writing Workbook
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Bottom line placement
Another lesson on the bottom line
Improve your reader’s efficiency — and win their gratitude — with bottom line placement
Crafting a Genre
Cut your email into three chunks for better digestion
Focusing on Text Elements
A good example of bad customer service writing
When should you delay stating your bottom line message?
Focusing on Readers & Writers
Putting it all together
Speaking of how readers judge writers . . .
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