Tag: Bottom line placement

Organizing Content

Another lesson on the bottom line

Organizing Content Project update

Improve your reader’s efficiency — and win their gratitude — with bottom line placement

Crafting a Genre Non-sensitive correspondence Organizing Content

Cut your email into three chunks for better digestion

Customer message Focusing on Text Elements

A good example of bad customer service writing

Non-sensitive correspondence Organizing Content Sensitive correspondence

When should you delay stating your bottom line message?

Focusing on Readers & Writers Putting it all together

Speaking of how readers judge writers . . .