Manage what your readers think you mean with effective paragraphs
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Manage what your readers think you mean with effective paragraphs

Paragraph construction affects whether — and how fast — readers get a writer’s intended meaning. But getting the visual units (white space surrounding lines of text) to match the semantic units (what linguists call “episodes” made up of sentences) in a message isn’t that easy. Research shows readers aren’t good at dividing a document back into the…

Improve your reader’s efficiency — and win their gratitude — with bottom line placement
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Improve your reader’s efficiency — and win their gratitude — with bottom line placement

I’m reorganizing some materials published earlier on Pros Write. And I’m starting with bottom line placement because no guidance for writing successfully at work is more important. If you want to win readers’ gratitude. . . If you want them to see you as competent and respectful. . . Then state your bottom line message…

Sell yourself with STAR content in your résumé or LinkedIn profile
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Sell yourself with STAR content in your résumé or LinkedIn profile

Lots of folks advocate the use of the STAR (Situation, Task, Action/Activity, Results) method for handling questions during job interviews. See this recent piece at The Guardian or this piece from Huffington Post. Utilizing the STAR Method in Your Resume & Interviews from the Warrington College of Business Administration at the University of Florida makes it clear that…

The genre of research articles: The literature review section
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The genre of research articles: The literature review section

This post continues the series I’ve done over the past year or so on writing research articles (RAs) based on John Swale’s Create-A-Research-Space (CARS) model. See my first post for an overview of RAs published in peer-reviewed journals. This time the focus is on the section of an RA social science researchers call the literature review…

What (else) do we know about writing white papers?
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What (else) do we know about writing white papers?

A couple of months ago, I summarized the available evidence on writing white papers. I’ve done more digging and want to provide a follow-up with a few more details on developing content, organizing it, and using an appropriate style. (See the earlier post for a description of the white paper as a genre.)  The bottom line…

Cut your email into three chunks for better digestion
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Cut your email into three chunks for better digestion

Travis, a former student who now works as an IT consultant, asked for a summary of what we taught him about developing and organizing content in emails ’cause he wants to share it with his project leaders. (Seems they had asked him how he knew what the majority of new grads don’t.)  Although I’ve written…

Here’s a tool for calculating the costs of writing at work
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Here’s a tool for calculating the costs of writing at work

If you need to make business case for creating higher quality documents in your workplace, check out the cost calculators from Eclectic. You can calculate the daily and annual costs of ineffective emails. the cost of creating a specific document. the annual cost for you to write documents. It’s worth reminding you of two other resources for making…

A good example of bad customer service writing
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A good example of bad customer service writing

I recently discovered Leslie O’Flahavan’s Writing Matters blog and thought I’d share her analysis of some bad writing. Follow the link to see how she re-wrote the email. I look forward to reading more of Leslie’s work. Text of Customer Service Email Leslie Explains Why This is Bad Customer Service Writing Click on the Links for…

The genre of white papers: What we do (and don’t) know
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The genre of white papers: What we do (and don’t) know

One of my colleagues recently asked me for resources on writing white papers for a corporate friend who is confident in his ability to write short recommendation reports, but believes longer ones — white papers — are increasingly important for corporate success although he hasn’t had experience writing them. I was most familiar with white papers…