The genre of business proposals: Getting readers to buy what you’re selling
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The genre of business proposals: Getting readers to buy what you’re selling

So you’ve got an idea or service to promote? You’ll do much of that selling face-to-face. But you’re likely to need a written proposal in many cases. This post provides some basic guidance for writing a proposal (not a business plan, which is a specialized type of proposal) based on some relevant research. Proposals are…