Use The Rule of Thirds To Help Your PowerPoint
More useful PowerPoint design tips from Gavin.
More useful PowerPoint design tips from Gavin.
A couple of months ago, I summarized the available evidence on writing white papers. I’ve done more digging and want to provide a follow-up with a few more details on developing content, organizing it, and using an appropriate style. (See the earlier post for a description of the white paper as a genre.) The bottom line…
I don’t know people who read at work for fun. They read because they need help doing their jobs. That means they’re looking for documents they can USE. Few things make a document more usable than format. (I’m talking about white space, typography, etc.) Revising Professional Writing devotes a chapter to this topic. I’ve been using short…
I’m reorganizing some materials published earlier on Pros Write. And I’m starting with bottom line placement because no guidance for writing successfully at work is more important. If you want to win readers’ gratitude. . . If you want them to see you as competent and respectful. . . Then state your bottom line message…
One of the most important things any teacher or manager can do to help novices become pro writers is to discuss sample messages with them. Reading thoughtfully precedes writing successfully! The key to thoughtful reading is discussing the sample message in sufficient, relevant detail and connecting those details to future messages the writer will create.** Here are…
Is your work highly routine? If so, this post won’t provide much of value because you probably spend little time in meetings. But, if you are constantly dealing with new, messy, issues alongside your co-workers or clients, read on. This post is the first in a series I am planning on different workplace genres. I’m starting with…
A sales letter (or email) is designed to entice a reader to become a customer of the writer. The most common approach to training writers to create a sales letter is called AIDA, standing for Attention Interest Desire Action It was developed by Elias St. Elmo Lewis based on his practical advertising experience in the US before the…