Use The Rule of Thirds To Help Your PowerPoint
More useful PowerPoint design tips from Gavin.
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The genre of white papers: What we do (and don’t) know
One of my colleagues recently asked me for resources on writing white papers for a corporate friend who is confident in his ability to write short recommendation reports, but believes longer ones — white papers — are increasingly important for corporate success although he hasn’t had experience writing them. I was most familiar with white papers…
An old favorite from The Onion
To celebrate Friday the 13th (and keep in touch while I work to meet a deadline), I’m sharing a link to a 2010 article that appeared in The Onion. Nation Shudders At Large Block Of Uninterrupted Text is one of my favorites. And it reinforces the importance of one of my video tutorials. Enjoy! Related articles…
So you’re learning to write like a professional researcher?
Although I don’t have much time today, I promised the doctoral students I met with at LSU last Friday that I would share an interesting phrasebank from the folks at the University of Manchester for those learning to write like a researcher in English. Here are some examples for use in the Introduction section of…
Pros plan message organization strategically
This post follows up on a couple of earlier ones about a letter soliciting sponsorships for an outdoor sign at The First Tee of Tuscaloosa. Pros don’t settle for platitudes about audience described the principled way in which we analyzed our audience. Pros plan message content strategically described how we developed the content for the first draft. This one describes…
When should you delay stating your bottom line message?
Rarely. That’s how often you should delay when writing to readers from Western cultures. Our attention span is short. We value efficiency. We want to know your bottom line first. Then we’ll decide whether to keep reading. (I’m assuming your goal is to communicate a point clearly to your audience.) But telling you it’s rarely…
The genre of research articles: The sections after methods
It took a loooong time. But this post concludes my series on writing a research article (RA) based on John Swale’s Create-A-Research-Space (CARS) model. See my first post for an overview of publishing in peer-reviewed journals. This time the focus is on the sections that appear in an RA after the methods are explained. Commonly called the…
