Now that last week is over, and I get a breather from wearing a suit and listening to other people in suits talk at me using PowerPoint bullets (I’m not a “natural” administrator) . . . let me get back on track. Gavin’s post was a timely reminder about what makes a visual work.
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Amateurs (and lawyers) beat around the bush
Most of the world has heard that CNN and Fox News inaccurately reported the US Supreme Court’s ruling on the Affordable Health Care Act last Thursday. Later that day, here’s how Ellen Killoran, a reporter for the International Business Times, explained their error: The egregious error does not appear to be the result of the news…
An old favorite from The Onion
To celebrate Friday the 13th (and keep in touch while I work to meet a deadline), I’m sharing a link to a 2010 article that appeared in The Onion. Nation Shudders At Large Block Of Uninterrupted Text is one of my favorites. And it reinforces the importance of one of my video tutorials. Enjoy! Related articles…
If content is king, then usability is queen
You’ve heard me say how important reader testing is when you truly care about meeting the needs of your audience. The Before and After Gallery hosted by the DigitalGov User Experience Program provides some terrific examples. [6/16/14 Update: examples appear to have moved to Government Usability Case Studies.] After watching some representative readers use the Fueleconomy.gov Mobile…
Lawyer creatively defends client from legalese
If I need a lawyer, I’m gonna call up Mr. Kaplitt. Here’s a letter he wrote for a client who received a “cease and desist” letter written in indecipherable legalese. Huffington Post posted a short video about this one. Or read his letter for yourself. Bet Mr. Kaplitt’s phone has been ringing off the hook! Related…
Thanksgiving preparation infographic
In honor of those folks preparing for thanksgiving feasts in the US, I’d like to share the food prep timeline created by the writer at Ideas Illustrated. Enjoy consuming the results of all that logistically complex labor!
Editors insure [ensure] content matches audience readiness for it
My technical editing students are working on a developmental edit on some assembly instructions from Ikea. To help them make good recommendations, we’ve been discussing how to help content creators address the readers’ readiness for that content. Readiness is a concept borrowed from leadership research (the Hersey-Blanchard Situational Leadership theory) to describe how able and…
![Editors insure [ensure] content matches audience readiness for it](https://i0.wp.com/proswrite.com/wp-content/uploads/2017/09/content-creation.jpg?fit=640%2C480&ssl=1)