Developing Content Pros Writing in the News

Now that last week is over, and I get a breather from wearing a suit and listening to other people in suits talk at me using PowerPoint bullets (I’m not a “natural” administrator) . . . let me get back on track. Gavin’s post was a timely reminder about what makes a visual work.

make a powerful point

Prime Minister Benjamin Netanyahu of Israel made the front page of the NY times today following his speech to the UN. It wasn’t his soaring oratory that stole the day, but rather a very compelling graphic.

He and Israel have beaten the drum about the threat of Iran’s nuclear program for years now. In an US election year full of zingers, gotchas and half-truths  about the economy, blown calls and replacement refs in the NFL, geopolitics is a bit of a snooze. Against that backdrop, Netanyahu broke through. How?

Here’s the picture:

Netanyahu stood out because the visual is simple, powerful and to the point. What Josh King, founder of Polioptics, called the, “Wiley Coyote bomb.” To get his message to break through, he went for the unusual tactic, not the usual: a picture, rather than words. I’ve written about the picture superiority effect before. Here’s a compelling…

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