The Baskerville typeface effect

Over at the NY Times, Errol Morris has conducted a very interesting test of the effect of typeface (you might call it “font”) on credibility. His article is definitely worth a read, but it requires a time commitment. For those of you who want the gist, use Baskerville if you want to maximize your credibility. In case you are still wondering, Comic Sans is a dud!

The test involved six typefaces. And Baskerville was the clear winner — even against very similar serif typefaces like Georgia.

If you want some idea of the contemporary typeface choices available to writers, check out FontFont — The world’s largest library of original contemporary typefaces.

9 thoughts on “The Baskerville typeface effect

  1. Thanks for sharing this, Kim. I’m tickled because I make my students use either Garamond or Baskerville for their papers. I’m trying to break the shackles of the hegemonic fonts: Times New Roman and (now) Cambria.

  2. Comic Sans was obviously included as a joke, which is sad. The internet shouldn’t joke about Comic Sans the way it does ( sites such as these http://bancomicsans.com/main/ ); in fact it was because of computers and ease of use that the typeface was initially created. Comic Sans was by far the most legible and easiest to read typeface in the early years of personal computing when screen resolutions were low, and website bandwidth and loading times were more of a crucial topic.

  3. Pingback: Survival of the Fontest: A review of Printing Types by Daniel Berkeley Updike | Darren Goossens

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s