Over at the NY Times, Errol Morris has conducted a very interesting test of the effect of typeface (you might call it “font”) on credibility. His article is definitely worth a read, but it requires a time commitment. For those of you who want the gist, use Baskerville if you want to maximize your credibility. In case you are still wondering, Comic Sans is a dud!
The test involved six typefaces. And Baskerville was the clear winner — even against very similar serif typefaces like Georgia.
If you want some idea of the contemporary typeface choices available to writers, check out FontFont — The world’s largest library of original contemporary typefaces.
- Michael Bierut: Errol Morris Shocker: Baskerville is the Typeface of Truth (observatory.designobserver.com)