Grades for content quality from federal agencies

Grades for content quality from federal agencies

Since 2010, the Center for Plain Language annually judges the quality of content produced by US government agencies. The results for 2017 are shown below. I love these report cards for several reasons but chief among them is that they use an evidence-based approach. On a shoestring budget. Most complaints about content quality are vague. But the…

Feds make better grades in 2015

Feds make better grades in 2015

The Center for Plain Language recently released final grades for US federal agencies. After completing a rigorous evaluation process, they concluded that Participation by agencies in the Center for Plain Language Federal Plain Language Report Card reached an all-time high: 23 agencies submitted materials for review, including all 15 Cabinet-level departments. Compliance scores increased overall: Eight…

Readers label you based on your style

Readers label you based on your style

I’m in Seattle at the Association for Business Communication conference. Erin Kane and I will present “Reader Perception of Workplace-Writer Attributes” this afternoon. (Our fellow researchers, Nicole Amare and Alan Manning couldn’t make the trip.) We had more than 600 working adults in the US tell us whether they preferred the more plain or less…

Plain language requires attention to the process

Plain language requires attention to the process

The first three parts of my series on defining plain language focused on the three aspects of the rhetorical triangle: (1) textual elements like style and organization, (2) reader outcomes like comprehension and usability, and (3) writer outcomes like organizational costs and benefits. To overcome the limitations of any one of those aspects when considered alone,…

Plain language requires attention to the audience

Plain language requires attention to the audience

In Part One of my attempt to explain how I understand plain language, I focused on the elements of a text that must be managed to create a plain language document. Anyone who has known me for long, however, could have predicted that I would talk about the rhetorical context of a high quality document in Part Two. …

Plain language requires attention to the text

Plain language requires attention to the text

To celebrate International Plain Language Day, I’m republishing a four-part series in which I defined “plain language” a couple of years ago. Part three was accidentally published last night. [sigh] Here’s part one. Perhaps the most obvious way to define plain language is to focus on the words a writer chooses. For instance, a common proscription…

Plain language requires attention to the writer’s organization

Plain language requires attention to the writer’s organization

[This post should have appeared on October 13 to acknowledge International Plain Language Day.  More important, it should have appeared AFTER parts one and two.] In the first two posts defining what I mean by “plain language,” I have focused on two points of the rhetorical triangle: textual elements like style and organization (Part One) and reader outcomes…

Choose active vs. passive voice strategically
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Choose active vs. passive voice strategically

No grammatical construction raises the ire of writing “experts” like the passive. Geoff Pullum (a regular contributor to Lingua Franca at the Chronicle of Higher Education) provided two marvelous examples in a research paper titled “Fear and loathing of the English passive.” The passive voice liquidates and buries the active individual, along with most of the awful…

Learn to analyze a workplace audience to deliver an effective message
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Learn to analyze a workplace audience to deliver an effective message

Know your audience. This would count as a platitude for good writing without some specifics. So this post provides a specific system for analyzing a workplace audience. That system requires writers to assess two aspects of their situation–the context of their message:  (1) their relationship with the audience and (2) their audience’s readiness to accept the message. An…