rpw4_cover clip

Check out the 4th Edition of Revising Professional Writing

The 4th edition of Revising Professional Writing in Science and Technology, Business, and the Social Sciences is now available.  It’s an affordable workbook at $39.95 USD, with over 400 revision and editing problems. Instructors get an answer key plus supplements here on Pros Write (e.g., sample documents, videos, etc.) supporting the principles in the book. Each of the 21 chapters…

bruno_2

Theory? Or experience?

Many people believe you have to choose between experience and theory when you want to gain knowledge or skills. But the choice represents a false dichotomy. It’s on my mind today as I get ready to meet my first two classes of undergraduate students since 2012. The first day of a college course is about two things: setting…

syntax

Choose active vs. passive voice strategically

No grammatical construction raises the ire of writing “experts” like the passive. Geoff Pullum (a regular contributor to Lingua Franca at the Chronicle of Higher Education) provided two marvelous examples in a research paper titled “Fear and loathing of the English passive.” The passive voice liquidates and buries the active individual, along with most of the awful…

Credits to PCWorld

Kudos to Google. And the Center for Plain Language.

Yesterday, Time.com reported that Google ranked #1 for their privacy policy. The Center for Plain Language judged how well 7 big tech firms followed plain-language guidelines. A communication is in plain language if its wording, structure, and design are so clear that the intended readers can easily find what they need, understand what they find,…

audience unknown

Learn to analyze a workplace audience to deliver an effective message

Know your audience. This would count as a platitude for good writing without some specifics. So this post provides a specific system for analyzing a workplace audience. That system requires writers to assess two aspects of their situation–the context of their message:  (1) their relationship with the audience and (2) their audience’s readiness to accept the message. An…