![Editors insure [ensure] content matches audience readiness for it](https://i0.wp.com/proswrite.com/wp-content/uploads/2017/09/content-creation.jpg?fit=640%2C480&ssl=1)
My technical editing students are working on a developmental edit on some assembly instructions from Ikea. To help them make good recommendations, we’ve been discussing how to help content creators address the readers’ readiness for that content. Readiness is a concept borrowed from leadership research (the Hersey-Blanchard Situational Leadership theory) to describe how able and…
Editing should maximize the likelihood the purpose of the content creator’s message is achieved. If the content is supposed to inform, then the audience must be able to comprehend it. If the content is intended to direct, then the audience must comprehend it and also be willing and able to use it. This means editors…
Tomorrow, my technical editing students at the University of North Texas begin discussing editorial decision-making. The rhetorical context within which content is created is critical to good editorial decisions. Although the video below was created for professionals who write, I’m using it to teach editors how to think about purpose in nonfiction content. The video…
![The (sub)genre of the executive summary. [Version 2.0]](https://i0.wp.com/proswrite.com/wp-content/uploads/2017/03/executive-pixabay.jpg?fit=768%2C510&ssl=1)
When a business professional needs to influence other people to do something not obviously beneficial to them, the individual often writes a persuasive document. That’s why we have proposals, business plans, recommendation reports, white papers, etc. Because such documents present complex information, they are usually lengthy. But readers are busy! So writers need to provide their audience with a way…
This post has appeared before. It’s a different set of students today. And a different university this time. But much remains the same… Many people believe you have to choose between experience and theory when you want to gain knowledge or skills. But the choice represents a false dichotomy. It’s on my mind today as I…
When a business professional needs to influence other people to do something not obviously beneficial to them, the individual often writes a persuasive document. That’s why we have proposals, business plans, recommendation reports, white papers, etc. Because such documents present complex information, they are usually lengthy. But readers are busy! So writers need to provide their audience with a way…
The Center for Plain Language recently released final grades for US federal agencies. After completing a rigorous evaluation process, they concluded that Participation by agencies in the Center for Plain Language Federal Plain Language Report Card reached an all-time high: 23 agencies submitted materials for review, including all 15 Cabinet-level departments. Compliance scores increased overall: Eight…
To honor our US veterans today, let me share an example of exemplary writing practice from the Veterans Benefits Administration (VBA). A team working on a form wanted to use the question, “When were you last (gainfully) employed?” They felt that the term “gainfully employed” would gather more legally sufficient and accurate information than just…
I’m in Seattle at the Association for Business Communication conference. Erin Kane and I will present “Reader Perception of Workplace-Writer Attributes” this afternoon. (Our fellow researchers, Nicole Amare and Alan Manning couldn’t make the trip.) We had more than 600 working adults in the US tell us whether they preferred the more plain or less…
Today’s post is in honor of the National Day on Writing. U.S. students spend years writing essays. They believe they know how to write. (And also often believe that writing is meaningless.) What they do not know is that different rhetorical contexts (different goals, audiences, content) give rise to different ways of organizing and presenting information in effective written messages….