A while back, I included a personal example of audience analysis. Thanks to Tom Orr for suggesting that I follow up by showing y’all the letter. I decided it might be helpful to share even more of the process — like how we developed the content for the first draft. So here goes. Purpose & Audience:…
Thanks (again) to the Center for Plain Language, I found a terrific story of the process pros use to manage the creation of a document with a very large and heterogenous audience. Check out the infographic timeline at the Know Before You Owe site (under “How we did it”). It describes the process used by Kleimann Communication Group…
Know your audience! The most common platitude about workplace writing. Well . . . duh . . . who could argue with that? It certainly doesn’t describe what pros have learned. What amateurs need is GUIDANCE for getting to know the right things about their readers. My guidance, based on a chapter new to the third edition of Revising Professional Writing, focuses…