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Who is the audience for a university website?

Credit to xkcd: the webcomic
Credit to xkcd: the webcomic

As the academic year begins in US institutions of higher learning . . . I couldn’t resist sharing this comic from xkcd.  Last year, faculty in my College were in an uproar over a redesigned website created for an external audience. The furor has died down now that most of the content for the internal audience is available on a companion site.   The situation was a clear signal that different audiences have different needs.  And one document can’t succeed for everyone.

The disclaimer below makes the audience for xkcd comics clear. The site might be a nice diversion if you’re struggling to get through a case of the Mondays (a la Office Space).

Warning: this comic occasionally contains strong language (which may be unsuitable for children), unusual humor (which may be unsuitable for adults), and advanced mathematics (which may be unsuitable for liberal-arts majors).

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