It’s a conundrum. Do amateurs struggle to write successfully in the workplace because they have too much or too little knowledge? The answer is “yes.” Here’s what I mean. Amateurs suffer from too much knowledge about their message. In the workplace, it’s commonplace for writers to have more information than their readers. I mean . . . That’s … Continue reading »
The first three parts of my series on defining plain language focused on the three aspects of the rhetorical triangle: (1) textual elements like style and organization, (2) reader outcomes like comprehension and usability, and (3) writer outcomes like organizational costs and benefits. To overcome the limitations of any one of those aspects when considered alone, … Continue reading »
The AACSB peer review team left this morning after a whirlwind onsite accreditation visit to our business school. I shared a copy of our report with you a couple of months ago. Today I want to share a lesson on bottom line messages. Some background. One area in which the College is reviewed is called Assurance of … Continue reading »
A sales letter (or email) is designed to entice a reader to become a customer of the writer. The most common approach to training writers to create a sales letter is called AIDA, standing for Attention Interest Desire Action It was developed by Elias St. Elmo Lewis based on his practical advertising experience in the US before the … Continue reading »
I like to highlight best practices in writing for the workplace when I see them. Here’s a terrific example. This morning, Judy Knighton posted Listen to your readers! at Write, “a professional services firm that helps government and business organisations create clear, reader-friendly communications” located in New Zealand. I’ve written about audience analysis and posted a video tutorial on … Continue reading »
This post follows up on a couple of earlier ones about a letter soliciting sponsorships for an outdoor sign at The First Tee of Tuscaloosa. Pros don’t settle for platitudes about audience described the principled way in which we analyzed our audience. Pros plan message content strategically described how we developed the content for the first draft. This one describes … Continue reading »
A while back, I included a personal example of audience analysis. Thanks to Tom Orr for suggesting that I follow up by showing y’all the letter. I decided it might be helpful to share even more of the process — like how we developed the content for the first draft. So here goes. Purpose & Audience: … Continue reading »
