Bottom Line Placement

Browsing All posts tagged under »Bottom Line Placement«

Speaking of how readers judge writers . . .

April 2, 2013 by ProsWrite

It’s a mistake to think your readers aren’t forming perceptions of you based on your written messages . . . My favorite in this amusing image about text messages is the first one. It’s no coincidence that readers label someone who doesn’t get to the point until the end the “professor.” Students don’t learn to put the bottom line first until […]

A lesson on the bottom line

January 29, 2013 by ProsWrite

The AACSB peer review team left this morning after a whirlwind onsite accreditation visit to our business school. I shared a copy of our report with you a couple of months ago. Today I want to share a lesson on bottom line messages. Some background. One area in which the College is reviewed is called Assurance of […]

The video tutorial on bottom line placement

July 3, 2012 by ProsWrite

Core. Essence. Kernel. Heart. Crux. When applied to a document, these terms refer to its bottom line message. One of the things pro writers do is make the bottom line clear. That means they state their bottom line explicitly. And more than once in a long or complex document. The other thing pros do is place their bottom line where […]

Amateurs (and lawyers) beat around the bush

July 2, 2012 by ProsWrite

Most of the world has heard that CNN and Fox News inaccurately reported the US Supreme Court’s ruling on the Affordable Health Care Act last Thursday. Later that day, here’s how Ellen Killoran, a reporter for the International Business Times, explained their error: The egregious error does not appear to be the result of the news […]